How did you find MVT?

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    • #72076

        A small informal survey here. The background to this is that I have been considering deleting social media. By which I mean FB and IG, retaining YouTube. I despise these platforms and see them as a total waste of time. My only argument and reason for retaining them is the so-called ‘business-marketing’ aspect. Now, no doubt people will jump in here and tell me that I absolutely need these platforms for marketing. That is the received wisdom. Change my mind!

        I don’t see the MVT FB and IG page as generating any kind of significant headway or going ‘viral’ in any way. My question is, with the 2 second attention span of a typical FB user scrolling through memes, does it really make any sort of positive marketing effect? Does anyone decide to come to MVT because of the FB or IG presence?

        Now, this does go deeper. For example, the guy who tried to sell me on the ‘click-funnel’ concept. He was absolutely right. If you have the sort of business that can be sold in this way, then these platforms are great for you. Click-funnel would never work for MVT. It is just the wrong sort of business. Now, if you are selling something low-effort and cool-seeming, like flag-viking-pirate-patriot mugs or t-shirts, or whatever, that is great FB bait.

        That can even go deeper – MVT will never be a big-box store equivalent, because it is a niche business, that requires a certain sort of quality student. It is not the tactical fantasy prevalent out there, and it does not feed egos. It is real, and valuable, and takes work, and as such it is not the thing for most of the weak people out there, who require nothing more than the propping up of false-egos.

        So as I consider this, I would love to simply have the website, the forum, and YouTube for the videos. Just keep it small. Get the word out organically etc. With the books (and hopefully audio books and a new novel coming out over the next year) I also have a presence on Amazon etc.

        So how did you find or become aware of MVT?

        Are you on the MVT social media?

        Does the MVT social media remind you in any way about MVT as you go about day to day? Does this help you?

        Thanks for your feedback.

      • #72077

          Found MVT through a family member, utilize the website and forum. On social media in particular FB. I only use it to keep in touch with family, post family pics and updates. I do visit the MVT FB page, but the content hasn’t been updated in a while. I do subscribe to the YouTube channel, enjoyed the videos but those have been lacking as of late (other than the fitness test demo). If anything, I utilize the forum the most which has the best information regarding training, gear, PT, etc.

        • #72078

            I’m an oldhead on here now, I suppose, I stumbled upon this forum while doing research for a book I never got around to finishing, figured this Max guy doesn’t seem all that bonkers and neither do the rest of the guys here.

            Don’t really follow the MVT Facebook much but the Instagram page is a good way to remind me I need to get my ass to a class, it’s also a good way to advertise additions to training or the facility I wouldn’t really notice through the forums or some obscure page on the website and is usually how I find out when you post a new video on the YouTube page. I do enjoy seeing the updates. Instagram is good but the Facebook posts don’t always pop up on my wall buried underneath all of my other friends’ posts.

          • #72079

              I found MVT, ironically, through a mention from Mountain Guerrilla. Obviously that was a while ago.

              I will say though, I’ve sent people to, or whipped out my phone, to show people MVT’s instagram MANY times over the past few months.

            • #72080

                I do not use Facebook or its subsidiary, Instagram, because they are evil, and we have better things to do in life. Don’t take my word for it about the evil claim. Just read about disabled Air Force veteran Brian Kolfage.

                I found MVT through reading your books, which I found via the slightly less evil website. I do wish Bezos would have just stuck to business, and not have purchased WaPo to use as his blog. Oh well. The market rewards those that build a better mousetrap, and certainly is that.

                Max, I know you told me that you don’t want to hear any more “good ideas”. Nonetheless, more cross-branding, as you do with JRH, would seem to be a good idea. Have you considered adding a reciprocal “MVT Reads” section on your page, like ZeroHedge has on the left side of its index page?

                Zero Hedge Reads
                Acting Man
                Ask Brokers
                Boom Bust Blog
                Capitalist Exploits
                China Financial Markets
                Chris Martenson’s Blog
                Contrary Investor
                Daneric’s Elliott Waves
                Dr. Housing Bubble
                ETF Daily News
                ETF Digest
                Financial Revolutionist
                First Rebuttal
                Gains Pains & Capital
                Gold Core
                Guerrilla Capitalism
                Hedge Accordingly
                Investing Contrarian
                Jesse’s Cafe Americain
                Letters From Norway
                Liberty Blitzkrieg
                Market Montage
                Max Keiser
                Mises Institute
                Mish Talk
                Naked Capitalism
                Of Two Minds
                Oil Price
                Peter Schiff
                Quoth The Raven Rsrch
                Rebooting Capitalism
                Shanky’s Tech Blog
                Slope of Hope
                SmartKnowledgeU Blog
                TF Metals Report
                The Automatic Earth
                The Burning Platform
                The Economic Populist
                The Hammerstone Group
                The Vineyard Of The Saker
                Themis Trading
                True Sinews
                Value Walk
                Wolf Street

                Everyone of these sites has a per cent of readership that can appreciate and afford the services and products you offer at MVT. Best of all, this marketing strategy is free!

              • #72081

                  I found MVT through Mountain Guerilla (John Mosby) and/or Mason Dixon Tactical (James Dodge) several years ago. The forum was open and the comments seemed on-point. The forum then went paid (annual fee was less than I spend on coffee in a month) which weeded out the trolls. The forum has recently been opened up with the quality still staying high. (I think Max’s “hammer” wielding appropriately has done a lot for this)

                  While I follow MVT on FB, IG, and YouTube, it is here, on the forum, that I check regularly. When I post, it is here.

                • #72082
                  Mike Q

                    I found MVT through Mountain Guerilla website. I don’t remember the last time I even looked at that site actually. Several years at least.

                    I do know one of the students for the last CQB class found you through Soldier Systems Daily. So your videos there did bring at least 1 student in…

                  • #72083

                      I found MVT originally through your blog articles. I don’t remember what I was searching for, it was a long time ago, but Google kept recommending your articles in the first page or two.

                      I read a lot of your articles, then later worked through the books.

                      Also kept seeing MVT pop up in forum discussions.

                      Facebook is dying. It’s not really a valuable place to have a presence anymore since your organic reach is practically nothing without paying to play. The only value I still see is in private groups discussions, which you’ve already got with the forum.

                      I still get a lot of Facebook traffic to my own site, but that’s from people sharing my articles and I don’t need an actual FB page to facilitate that.

                      YouTube is big, though. Visual media like YT and IG are big in online markets right now when used correctly. I think you’ve got a good grasp of YT, and would love to see a lot of your old written articles turned into video format.

                      IG doesn’t generate much traffic for most businesses that use it, but it serves as a visual reminder that you’re out there doing stuff and people feel connected to it. I think it’s worth keeping, even if you only do the once or twice a week post with 10-15 hashtags. The gun space is dominated by a few personalities and a lot of gun-bunny types, but that doesn’t mean its useless as just a presence.

                      If you are looking for ways to generate more traffic and conversions, YouTube and going back to groom/update/optimize your old blog posts to optomize for search engines are the best paths. You’ve already got the authority in the niche, so it’s about getting your name in front of people for the subjects they are searching for.

                      When I run your domain through some online tools, you have a “Domain Authority” of 43, which is quite good in this space. You’ve got over 85k links from 1.2k different websites pointing to you, and you’re “ranking” for 1.1k keywords in Google.

                      For a lot of the keywords I assume you want, like “tactical training,” “small unit tactics,” and others, I see you’re showing up on Page 2 of Google result (except for a paid ad I saw on page 1 when searching for “tactical training”). For firearms training, I didn’t see you in the first 6 pages, which means you might as well not be there.

                      With the quantity of things you’ve written in the past, I don’t see any reason that you couldn’t boost that content organically to top results and then draw in more eyeballs (and wallets).

                    • #72084

                        I came across Contact! on Amazon’s site about the time MVT was starting to offer classes (2013?) I was impressed by the books, liked what I saw about the training on the MVT website, and signed up for CRCD which became CTT by the time the class date arrived.

                        In trying to get like-minded folks interested, I usually direct them to Contact! when trying to explain what MVT is and does, and why a regular guy/gal might consider it.

                      • #72085
                        Scott G

                          If I remember, I found MVT through the books. I was reading a lot back then. Ended up going to the very first class. Lots has gone on in life and unfortunately havent made it back.

                        • #72086

                            I found MVT, ironically, through a mention from Mountain Guerrilla. Obviously that was a while ago.

                            This is also how I found MVT. Blindly wandering the Internet, found a Mosby forum post that mentioned Max. It was sometime in 2014. I am personally not a fan of social media and don’t use anything but twitter and that is almost 100% work related and I am a consumer not a tweeter.

                          • #72087

                              Discovered MVT through the books.

                              Social media is a pain-in-the-ass but a necessary one for my businesses. Collectively we have 77k on Insta, 150k on Twitter and 75k on FB. Some facts…

                              1. Facebook is dead unless you spend $$ advertising there. Even with that the ROI sucks unless you’re selling physical product. I’d kill it.

                              2. Instagram has little value until you reach 10,000 followers. That allows you to create stories with outbound link ability. IG is also dominated by female users so the audience potential is pretty limited for something like MVT. Organic reach is heading south too. Probably a waste of time.

                              3. Twitter is a waste of time for business unless you have the ability/interest in Tweeting your opinions several times per day. Have to be super active on it and even then… Not a fit for MVT.

                              Your social media inclinations are correct.

                            • #72088

                                I think I found it on either Mountain Guerilla or mentioned/linked on Western Rifle Shooters. Don’t remember.

                                I don’t do Facebook or Instagram. I “chat” with phone text messages to daughters and co-workers if necessary.

                              • #72089

                                  I found out about MVT through a guest post on James Rawles’ Survival Blog about 2013 or 2014.
                                  Have no real use for Faceborg or other social media.

                                • #72090

                                    Found MVT through Sipsey Street mention via MDT.
                                    In my own biz, FB has been useless. We have our own blog on website that generates more views than FB. FB is an echo chamber for those already willing to subscribe to the blog.
                                    I am in the curriculum/TRNG programs to schools/gov space and have found that Instagram isnt even used by most .gov/public users. Our best bet has been simple web presence with some SEO and direct marketing.

                                  • #72091

                                      I found MVT through the Patriot Dawn & Patriot Rising books. The website was listed, then to the forum & signed up for HEAT 1, (CRS), within a month October 2016 I believe. Have been a repeat student since.

                                      I don’t do FB or IG, or others. Just not for me. I do watch Youtube though.


                                    • #72092

                                        Discovered MVT through the books.

                                        Social media is a pain-in-the-ass but a necessary one for my businesses. Collectively we have 77k on Insta, 150k on Twitter and 75k on FB. Some facts…

                                        1. Facebook is dead unless you spend $$ advertising there. Even with that the ROI sucks unless you’re selling physical product. I’d kill it.

                                        2. Instagram has little value until you reach 10,000 followers. That allows you to create stories with outbound link ability. IG is also dominated by female users so the audience potential is pretty limited for something like MVT.

                                        2018 stats
                                        Instagram is used by 31% of American women and 24% of men.
                                        80% of Instagram users come from outside the U.S.
                                        68% of Instagram users are Females.

                                        My personal view of IG is that it is mostly populated by vain insecure and narcisstic people and then the rest are those taking some advantage of the first group. The demographic is younger, the FB exodus by the younger users went to IG and Snapchat and a place called Discord. The biggest crazy is that there is even a thing called an “Instagram Influencer”… these people charge for sponsored posts….up to 100K!!! This drone army is not your customer.

                                      • #72093


                                          The above Mountain Guerilla post is one of the blog articles that mentioned Max as a trainer. I first heard about MVT through Mosby’s blogs and then looked up Max via Google to find the MVT blog and AARs on training.

                                          The MVT blog posts with the information on tactics, mindset, gear, etc are great. Reading the blog content in my mind are highly influential and the Max talk series are great too. FB and IG are not nearly as important for influence nor enticement to training.

                                        • #72094

                                            We don’t do facebook and have never seen any issues with that. I think it’s time quickly came and past.

                                            I have clicked on your ig videos linked from your twitter posts but I don’t have an IG account.

                                            The Max Talk videos were good, but it’s really easy to get burned out on Youtube. Everyone is a know it all critic, people pick apart every damn thing and it’s frustrating as hell- all the while your working to give them FREE info. I haven’t posted a new youtube video in close to five years. Too busy.

                                            Keep YT, just do it less so you don’t get burned out. No need to spend a lot of effort on FB IMO.

                                          • #72095

                                              Pretty sure it was a simple Google search. Don’t recall the actual search terms (Tactical Training? AR-15 Training?), but I found your site the very day I bought the Colt. Took 1st class (CTT) a couple months later.

                                              Never had an IG account, hate the fact I have a FB one. Would delete, but one of my kids uses it to communicate with us. Never go on there and haven’t posted in forever. Total Waste of time, IMHO.

                                            • #72096

                                                I found MVT from my friend, @shooter , who invited my to sign up several years ago for the Brady class and I’ve been hooked ever since! I have been limiting my exposure to Facebook and Instagram the last month or so, I’ve also not been on the Forum a lot in the last month as well. Facebook and Instagram are ok, but I get much more out of the Forum and the YouTube videos and of course the Tactical Manual!

                                              • #72097

                                                  I was thinking about this more last night.

                                                  I guess the bottom line you need to think about is where is the audience you actually want to reach? All the internet marketing talking heads trying to sell you something will tell you to be all over social media. But the ground truth is that you need to be where your audience is.

                                                • #72098

                                                    Obviously this thread is a great user survey. But might I suggest you add a simple (must answer?) question on the class sign up page just before the [Send your Booking] button or in/with the “Comment” section.

                                                    For example…

                                                    “To help us better serve the community and focus our marketing efforts, please tell us how you found out about MVT.” Then a short (40 character -ish) fill in the blank or pull down window with all your various marketing avenues.

                                                  • #72099

                                                      Ok, thanks for this, and keep it going.

                                                      I have deleted the MVT FB business page and group. Well, I actually unpublished the business page so if I need to pop it back up for whatever reason, it is still there.

                                                      IG is still there for photos updates of facility and training.

                                                      I will get back to YouTube when I can.

                                                    • #72100

                                                        I found MVT via the Mountain Guerrilla blog when I did a google search for SUT training back in 2014 or 15. I never used FB and only joined IG for a short time to support MVT. I no longer have an IG account.

                                                      • #72101
                                                        Joe (G.W.N.S.)

                                                          Max that sounds like a reasonable choice.

                                                          Can’t confirm how good IG is for attracting new people, but at the very least it seems like a convenient way to send quick reminders and updates.

                                                          I found MVT through a Blog that no longer exists. This is pre-Romney original blog days.

                                                        • #72102

                                                            So, my last shout on FB, other than posting yesterday that it was going away, was this morning. Regarding it going away, I posted ways to keep in touch with MVT and links, but I have little faith that the 7K followers will have seen let alone acted on that. I think that other than guys here who also followed FB, most of the followers were of an inactive political sort.

                                                            Anyway, I created and threw up a rare political meme on IG this morning and had it copied also across on FB (meme attached, taxes).

                                                            Some guy pops up calling people dicks, slagging ‘militia types’ and talking ahout how we now have representative government thus stop whining. Wow. FB. I hate it. I enjoyed deleting the page.

                                                            There are enough morons that we don’t have to bring them into our homes and argue with them on our phones!

                                                            Similar feeling to when I stopped with WRSA. Freeing. We should focus on building the whole warrior, let that stand for itself, rather than arguing with morons.

                                                          • #72103

                                                              I was introduced to MVT by a friend about 5 years ago, probably. I’m pretty sure that he heard of it via Mosby.

                                                            • #72104

                                                                little faith that the 7K followers will have seen

                                                                Just FYI, I did not see it.

                                                              • #72105

                                                                  …and that’s why Facebook is losing value as a place for businesses

                                                                • #72106

                                                                    I have found MVT by purchasing your book “Contact”.

                                                                    Only social media I am on is IG, and follow MVT on it.
                                                                    I like seeing your updates about the facility, classes in progress, funny stuff, etc. on the MVT IG. Overall, it does helps and reminds me of the MVT.

                                                                    Team Rekkr

                                                                  • #72107

                                                                      I found MVT while google searching carbine courses in Texas. Ive never liked the social media thing, but IG is a great place to find training opportunities and meet people who have similar interests.

                                                                    • #72108

                                                                        I think YT pulled me over to your videos Max Talk 007 The MVT Lite Fight concept.

                                                                      • #72109

                                                                          I think YT pulled me over to your videos Max Talk 007 The MVT Lite Fight concept.


                                                                          I think it was searching for load carriage stuff that led me to MVT’s blog.

                                                                          I know you hate gear discussions, Max, but it does draw eyeballs. You’re one of the only ones actually talking about how to carry gear from a position of authority. The fact that you approached it from a philosophical perspective rather than, “go buy this” angle was what sold it.

                                                                          That’s why I mentioned your old articles. I could see those doing a lot of good for drawing traffic, especially when paired with a corresponding video.

                                                                        • #72110

                                                                            Western Rifle Shooters. I read it at least once or twice a week.

                                                                            In 2013 I went to Mountain Guerilla’s West Virginia class. (Got tired of the Tacti-Cool schools)

                                                                            I sucked. Despite scoring 230 on the APFT for 40 year olds, I was ready to throw in the towel by noon on the second/3rd day.

                                                                            My response: More PT and more training. MVT was the only school offering professional, relevant training.

                                                                          • #72111

                                                                              Searched for training within reasonable driving distance and MVT came up. I had already read Max’s fiction books (and liked them the a lot, Max must have a great editor ;-), Just kidding) but didn’t know about the training site. Did some research and attended by myself. Agree with comments about FB and IG from other users. The one post about MVT’s Internet search profile was spot on and increasing the search priority for MVT could be helpful along with micro targeting of ads toward individuals most likely to attend MVT (different discussion). In my business we are all about LinkedIN but a different market.

                                                                              Left Bob

                                                                            • #72112

                                                                                I heard about Max a post from another reader on the Western Rifle Shooters Association blog. This was before MVT had a website up and running yet. I participated in the forums during the free days as MayorQuixote (yeah, I was the guy eating the free chicken). However, about the time the forums went paid some personal issues popped up in my life so I stopped participating. I’ve caught a second wind on preparedness and I want to re-engage.

                                                                                Oh, I’m also the guy who gets butt-hurt when Max talks about Crossfit.

                                                                              • #72113

                                                                                  I found MVT through ARFCOM. I know there is a lot of bullshit to weed through on there, but I really think there is value in advertising MVT there. I think I saw MVT mentioned in the training forum, but posting in any of the technical forums with a signature that says something about training with MVT would pay dividends. It is a 50,000 (if I recall correctly) member forum, with a higher percentage of people that are likely to become MVT customers vs. Joe Schmucatelly on social media.

                                                                                  In an initial stage; beginning to happen or develop.

                                                                                • #72114

                                                                                    ARFCOM that was brutal, I only wish I had the foolproof answer to the troll job that one clown gave Max and all those who took the troll’s bait, but I don’t.

                                                                                    Max was way ahead of the curve on CQB so much so that he got a bit hung out to dry.

                                                                                    Of course now I’ll bet his methods are taught by all the cool guys as if they invented it and now will reveal the tactical secrets of the high speed gods to select civilians.

                                                                                  • #72115
                                                                                    Joe (G.W.N.S.)

                                                                                      …foolproof answer to the troll job that one clown gave Max…

                                                                                      We exposed him for the liar he was, though it may have been over the heads of the typical reader there.

                                                                                      Mr operator wannabe and his years of SOF experience in combat, what was it again? 2 1/2 – 3 years as a Ranger!

                                                                                      “coloccw” was our favorite trolls alias, don’t know if he still spins his lies there or not.

                                                                                      Know he freaked out for awhile after we identified him, though he tried to doubled down after a few day wait.

                                                                                      More than likely just changed alias there. ;-)

                                                                                    • #72116

                                                                                        Reading Contact! back in ~2012 and attended I think some of the earliest classes with the older acronyms. FWIW, I don’t do FB, IG, etc, etc for a variety of reasons. Unfortunately, social media has become the norm, so I think any modern business has to have a presence. However, I would also add that IMHO, most likely the people you are looking to attract are not the typical people that are glued to social media. Just my two cents.

                                                                                      • #72117

                                                                                          I found MVT after reading your books and then recognizing the name when i saw a post on western rifle shooters, it was then that i typed in a search and pulled up the available classes. Since there’s no good “directory” of shooting schools, I have found most other schools I go to through instructor articles that have appeared on soldier system daily, recoil, and by visiting booths at LE conferences

                                                                                        • #72118

                                                                                            I found MVT through survival blog! I had been researching for a tactics class that You teach but to no avail… Yours was what I was looking for. I purchased surviving contact and started planning and saving to take your class. Ditch IG and FB. I like your YouTube channel. It helps me remember some pointers I forgot and also some new ones. Thanks.

                                                                                          • #72119

                                                                                              Came across Contact! on Amazon and read it, then picked up Patriot Dawn and Patriot Rising. Prior to that, would periodically come across an MVT blog article relevant to something I was looking up in a search engine pertaining to gear and tactics. So, books and blog mainly.

                                                                                              IG and FB, their utility could be relegated to merely broadcasting the same updates you send out through the email newsletter.

                                                                                            • #72120
                                                                                              Sitting Duck

                                                                                                I found MVT by an online (used/new) bookstore suggestion of “Contact”. Tactical manual is ordered even though I haven’t finished “Contact”.

                                                                                                More interesting and informative might be the journey that lead me there and thus here. The MVT boat is in my pond and fishing. I’ve nibbled on the bait but not landed in the livewell.

                                                                                              • #111273

                                                                                                  My Concealed Carry instructor suggested books like “Left of Bang”, and I write para-military space opera sci-fi for teens. I also shoot Steel Challenge and long range rifle. So MVT came on the radar, not exactly sure from who.

                                                                                                  I would recommend keeping the FB and IG accounts; it prevents squatters. Maybe spend an hour a month with a class list and point people to the website for actual intel.

                                                                                                  Another option is to team up with ethically aligned sites, like (, to keep help us old wannabes prepare for H.E.A.T. :)

                                                                                                • #122631

                                                                                                    The novels

                                                                                                  • #122639

                                                                                                      Yeah it was the first edition of “Contact” that put you on my radar. And then finding out you do training and that I was close enough to attend.

                                                                                                      So the novels and manuals are an excellent way to get your name out there, vs the typical social media. That and word of mouth by students.

                                                                                                    • #122699

                                                                                                        I was looking for a SUT training manual that actually gave you the details needed to do the job and found “Contact” (1st edition).

                                                                                                        I am not now, and never have been on any social media platform. I have no plans to waste my time on that shite.

                                                                                                        (CRCD June 2014 / Combat Patrol May 2015 / VA Alumni CTT July 2015 / HEAT 1 Dec 2019)

                                                                                                      • #123565

                                                                                                          Introduced to MVT by alumni (D Close) and a prepper network we belonged to.

                                                                                                          FB and IG are almost necessary in this age, kind of like a business card. Each add a sense of legitimacy to any company but return low revenue.

                                                                                                          YT casts a wide net. Many people watch videos for edutainment. The longer videos might not hold the attention of small minded people. But everyone loves a discussion on gear. (Think of the thousands….THOUSANDS of views on dump pouches.) Admittedly, I’ve watched the “fight lite” videos more than once. I’m wondering if gear videos like the crossfire ruck video will eventually generate more students.

                                                                                                          Similarly, ARF15 is 90% silly BS. But it is a platform dedicated to people that have related interests. I think maintaining a presence there is worth another try as long as you avoid being sucked into the BS.

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